Liked on YouTube: Street Marketing Heineken - US Open Tennis

Street Marketing Heineken - US Open Tennis
Heineken as part of its sponsorship of the U.S. Open, which began last Monday, gave the chance to feel like a real tennis umpire. It set up a U.S. Open umpire's chair in the midst of the always-hectic Union Square, and dared people to climb up and try to silence the crowd using the microphone. As you can see below, it wasn't easy. And it has a bit of a twist at the end.
via YouTube http://youtu.be/3_Zvj3xA0sY